Today’s Homeowner Media Expands Its Content Crown
MOBILE, Ala. (March 13, 2018) — Content is still king in today’s ever-expanding landscape of media. To maintain its position as leader in creating and sharing quality, practical, trusted content about the home, Today’s Homeowner Media has added the new role of Content Manager to its team.
President and host of Today’s Homeowner Media, Danny Lipford, welcomes Mr. Thomas Boni to this new position in his company.
“It is very apparent that quality content is still a driving force in home improvement,” said Lipford. “Thomas will ensure we have the right content delivered in the right manner at the right time, whether it’s new information we want to deliver to our audience, or tried-and-true advice and tips from our 20-year library of videos, articles and images. We are pleased to welcome Thomas aboard and trust that he will bring positive results for our audience and clients.”
As Content Manager for Today’s Homeowner Media, Boni will be responsible for management of the company’s web and social strategies. Boni will oversee TodaysHomeowner.com, the brand’s digital platform. As a destination website for home enthusiasts, TodaysHomeowner.com draws nearly 2 million unique viewers and 3 million page views monthly. In addition, Boni will execute content strategy for the Today’s Homeowner social platforms including YouTube, Facebook, Pinterest, Twitter and Instagram.
A 23-time award-winning journalist, Boni is a veteran of the print and digital media industry. He holds a Bachelor of Arts degree in Communications from Spring Hill College, and comes from serving as Editor-in-Chief of two Northwest Florida newspapers and two Baldwin County, Alabama publications and their digital properties.
Boni’s 13 years of experience as an editor, writer, photographer and media team manager make him an excellent fit for this position.
“‘Today’s Homeowner’ is the gold standard in home improvement; for 20 years, Danny Lipford and his co-hosts have shown viewers how to improve their homes and their lifestyles – with a few laughs along the way,” Boni said. “I’m honored to work with Danny, Chelsea Lipford Wolf and the talented creative and content teams behind the scenes.”
Boni officially joined the Today’s Homeowner team Feb. 19 and has been working with both the creative production team and the content marketing team to get up to speed on day-to-day content operations. Moving forward, he has developed short- and long-term plans to innovate across all of the brand’s platforms and increase reach, engagement and connectivity.
“Soon, fans can expect a more user-friendly website with more, fresh content,” Boni said. “In addition, our Facebook, Twitter, Instagram, YouTube and Pinterest followers can expect more updates and engagement than ever before. For instance, we love our legions of fans and we plan to offer more giveaways and spotlight their home improvement projects as we boost user-generated content. And there are far more exciting plans in place — stay tuned!”
About Today’s Homeowner Media
Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated Today’s Homeowner television show, now in its 20th season and its radio counterpart, the nationally syndicated Today’s Homeowner radio show.
Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, drawing nearly 2 million monthly visitors, robust social media channels and the award-winning lifestyle blog and web series, Checking In With Chelsea. 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.
Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country. The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s “The Early Show” and The Weather Channel for over a decade and has made more than 180 national television appearances on “Fox & Friends,” “Inside Edition,” “Morning Express with Robin Meade,” Fox Business Channel, Rachael Ray and more.
He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.